To say I’ve done a lot of successful launches… would be an extreme understatement.
Eventually, at some point in my launching fervor, I realized that something was off. I was in perpetual launch mode. If I wanted to be making any money, I had to launch something.
I’d do these big launches with big results… and then the launch would wrap up, and I’d have to start working on the next one just to get some new money coming in the door.
It wasn’t sustainable. There was no ongoing cash flow situation, just launch after launch keeping me afloat.
I knew there had to be a better way, so (being the marketing nerd that I am) I started studying the greats in marketing.
The more I watched, read, and heard… the more I began to piece together the fact that the great marketers… the ones who would do big-splash launches… would find ways to turn their offers into ongoing revenue.
There were all sorts of different ways they were doing this, of course, but it all came back to one thing: